Marks covered by this Policy
The following are marks of Dino RD&C (“Marks”):
- DINO RD&C (the company name)
- DINO (the product brand)
- BOS (the software name)
- BUSINESS OPERATING SYSTEM
- The Dino wordmark and the brass-hexagon logo
- Taglines including “One hub for the entire business,” “The Appliance for Your Trade,” and “Built by Dino for the Trades”
- Distinctive product imagery on
dinoaihost.com
Always use 'Dino RD&C' — never 'Dino' alone in formal references
When you refer to our company in your own materials, always use the full company name “Dino RD&C” rather than “Dino” alone. This avoids confusion with other companies and dictionary uses of the word.
Examples of acceptable formal references:
- “Powered by Dino RD&C.”
- “We use the Dino appliance from Dino RD&C.”
- “Integrated with the BOS platform by Dino RD&C.”
Acceptable casual product references in body copy:
- “the Dino appliance”
- “their BOS dispatcher”
Not acceptable:
- “Dino, Inc.” (we are an LLC, not a corporation)
- “Powered by Dino” without first or otherwise identifying Dino RD&C
Permitted uses (no permission required)
The following uses are permitted as long as they comply with Section 5 below:
- Factual reference to Dino RD&C, the Dino appliance, or BOS in news articles, reviews, blog posts, podcasts, books, academic writing, social media, and similar editorial contexts.
- Indicating compatibility (“Works with the Dino appliance” / “Integrates with BOS”), provided the indication is accurate and prominent disclaimers do not falsely imply Dino RD&C is the source of the third-party offering.
- Customers identifying themselves as customers (e.g., on case studies or partner pages).
- Resellers, partners, and integrators identifying their relationship using the wording approved in their separate agreements with Dino RD&C.
Uses that require advance written permission
You must contact us in advance for written permission to:
- Use any Dino RD&C logo (other than for fair use editorial reference), including the wordmark and the brass-hexagon mark.
- Use Dino RD&C Marks on physical merchandise, packaging, or signage.
- Use Dino RD&C Marks in advertising or paid promotional content for a third-party offering.
- Use Dino RD&C Marks in a domain name, app name, social-media handle, or product name.
- Modify, animate, or stylize a Dino RD&C logo.
- Translate or transliterate Dino RD&C Marks.
To request permission, email [email protected] with the subject line “Brand Use Request” and a description of the proposed use, including mockups where relevant.
Uses that are never permitted
You may not:
- Use Dino RD&C Marks in a manner that disparages Dino RD&C or its products;
- Use Dino RD&C Marks to imply endorsement, sponsorship, or affiliation that does not exist;
- Use Dino RD&C Marks in connection with goods or services that violate the Acceptable Use Policy — including the prohibited industries listed there;
- Use Dino RD&C Marks in a manner that is likely to cause confusion as to the source, sponsorship, or affiliation of any product or service;
- Combine Dino RD&C Marks with another trademark to form a composite mark;
- Use Dino RD&C Marks as the dominant element of any artwork, packaging, or branding;
- Register, or attempt to register, Dino RD&C Marks (including confusingly similar variations) as a trademark, domain name, or social-media handle;
- Use Dino RD&C Marks in connection with the sale of counterfeit goods, illegal services, or material that infringes a third party’s rights.
Customer logos and case studies
Dino RD&C will not use Customer’s name, logo, or quotes on the marketing site or in promotional materials without Customer’s prior written opt-in.
If Customer opts in (for example, by signing a case-study release), Dino RD&C will use the materials only as authorized in the release.
Visual specifications
When permission to use a logo has been granted, you will receive a separate brand-asset package with logo files, color values, clear-space requirements, and minimum-size rules. You must follow these specifications. Do not recreate or trace logos.
Reporting misuse
To report misuse of Dino RD&C Marks by a third party, email [email protected] with the subject line “Trademark Misuse” and include a description of the use and any supporting links or screenshots.
Changes
We will update this Policy as our brand expands or as new uses are clarified. Material changes will be flagged on dinoaihost.com.
Contact
QUESTIONS · [email protected]